MARKET PLANNING AS A PROFIT CENTER

We've been planning with our clients for 15 years, and created Market Planning as a Profit Center to teach agencies throughout the country our own dynamic, proprietary planning method. Designed especially for business-to-business specialists, this seminar will also help you to plan more effectively for your consumer accounts. You'll learn how to:

Price and sell Market Planning to clients who need it Build planning capability in your agency Facilitate a team planning approach with your clients Get plans done on schedule and in budget Incorporate Market Research Create a dynamic Action Plan Get paid for ongoing management of the plan

Who Should Attend
Agency presidents, planners, account exectives, new business experts. Anyone who needs planning know-how should attend. In our agency, that includes the creative directors and finance people who help to accomplish plans. Remember, this is your opportunity to turn your ad agency into a full-fledged marketing firm.

Agenda & Details
Register

Seminar Dates
Ask us to set a new date convenient for your agency.

"This seminar lit the lightbulb for us. We started planning with two groups right away, and have developed our own style of planning." Illinois Agency

Or try our 1/2-day Second Wind Seminars