"Every company needs to look seriously at expanding into new markets and doing non-traditional things. We all tend to get into a rut and do what is most comfortable. We really have to say, "Okay, where else can I sell my products? Who else needs them?' "
That is Brian Nichols talking about his experience marketing reusable plastic cases. As National Sales Manager for Zero Plastics, he sought a marketing firm to help his company "grow its own legs."

"Momentum brought a fresh look and fresh ideas as to how to present our products."

He selected The Momentum Group after a lengthy evaluation and winnowing process. And he began to see benefits almost immediately.

"...they were critical to the success of our advertising campaign."

Momentum brought a fresh look and fresh ideas as to how to present our products. They supplied us with a detailed, step by step plan - what we should do, how and when, what it was going to cost, which publications to advertise in. Then they selected specific issues for ads based on each magazine's editorial calendar. I believe they were critical to the success of our advertising campaign.

"...if we had not done what we did with Momentum, we would have been in a very difficult position."

"Momentum recommended which trade shows to enter, where to place product publicity releases and when to use card packs instead of conventional advertising. Their efforts were geared to developing the highest volume of quality leads. We went from about 2600 leads per year to just under 7000.
"They got us into different publications (for publicity articles) that we would not have considered in our traditional mindset. They applied a fresh outlook to see where our products could be used, away from our usual electronics markets.
"We have now picked up a lot of new accounts and made inroads into markets we had not been in before. I feel very strongly that if we had not done what we did with Momentum, we would have been in a very difficult position."